Progressive Management

Shree Cement supplemented its attractively low capital investment per tonne with one of the lowest manufacturing costs in the Indian cement industry.

Starting with 0.6 million tons per annum of cement in 1985, the capacity was upgraded to 0.76 million tons in 1993. Second plant with installed capacity of 1.24 million tons per annum was commissioned in 1997, in record time of 18 months, raising total capacity to 2.0 MTPA. Even during recession in the industry, it was possible for it to enhance capacity further to 2.6 MTPA due to its strategic location and better brand image and is the largest single location plant in North India. The companys installed capacity accounted for 15 percent of Rajasthans total capacity in 2002-03 and 2.5 percent of Indians production in 2002-03. Cement production increased 3.42% from 2.747 million tons in 2002-03 to 2.841 million tonnes in 2003-04.

At the end of year 2008, Shree Cement Limited has entered the big league with current overall production capacity of 9.1 million tons. Shree Cement has evolved into one of Indias top ten cement makers with 18% market share in North India.

Believing in the theory of self-sufficiency, Shree Cement Limited has installed its own Captive Power Plants at Beawar & Ras with a combined capacity of 119.50 MW.

Once again, the low cost was the result of scores of initiatives across all levels within the company. Some resulting in small savings. Some in big. But each primarily driven by the belief that what was being done could be done better.